Business value delivery will continue to change as a result of the advent of Web 2.0 and within the next decade Web 3.0 Business. We are already seeing a dramatic shift in value and money to web business and even within web business we are seeing a shift in business models.
Empowering consumers/individuals (decentralizing of the power and control) is one of the hallmarks of Web 2.0 and with this shift, the business models are changing. Empowerment is already taking shape as consumers have the power to repurpose content and services in new and unique ways. Hierarchical systems of industrial business will give way to self-organizing decentralized systems that are open and extensible -- consumers are eagerly embracing collaboration this will extend to business and value creation. Users building businesses and new value on top of Web 2.0 offerings at scale will demonstrate Web 2.0 maturity (essentially businesses on top of web 2.0 businesses).
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